![]() So they created Flodesk to produce emails that are visually appealing and on brand. They knew that creatives needed their emails to be as gorgeous as their final products and images. ![]() “We don’t believe in penalizing our members for growing their list and being successful in the long term.” -Martha BitarĪs creatives, Martha and Rebecca saw the need for an update in the technology of email marketing platforms. Flodesk is the email marketing platform for creatives. ![]() Martha and Rebecca saw a need for change. So you are in essence being punished and being asked to pay more when your emails actually convert. Charging per subscriber doesn’t make sense when the overall goal is to continue to grow your list. Most platforms were designed with a pricing structure that is outdated. It was time for an upgrade with the ever-changing technology. ![]() Email marketing is not dead itself, but some of the original platforms are ancient. Martha says that email marketing is actually the highest converting channel in your marketing funnel. ![]() But do you really need one? I sat down with the founders and creators of Flodesk, a new email marketing platform built for creatives, to get to the bottom of this question. Is email marketing dead? All the gurus encourage that you must have a list and must keep growing it in order to have a viable business. ![]()
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